Safelite Aims to Promote Techs as "the Hero of Our Business," According to Company

May 6, 2010

With the new, recently launched Safelite television ad campaign, the two new commercials were developed as part of the company’s strategy to position its technicians “as the hero[es] of our business,” according to company spokesperson Jenny Cain. (CLICK HERE for related story.)

“The ads feature vehicle glass repair and replacement technicians Mike Ferguson from Sacramento, Calif., and Pascal Barone from New Orleans, telling the story of the Safelite brand,” says Cain.

The company selected Ferguson and Barone through a screen test process from technicians across the country.

“Ferguson and Barone were selected through this process and the new commercials were filmed in March,” says Cain.

While the commercial in which Ferguson stars focuses on the company’s training and national warranty program (CLICK HERE to view), the spot including Barone shows the technician as he appears to have finished his day discussing ways to avoid auto glass damage (view the video below).

“This is part of our continued efforts to build the Safelite brand,” says Cain.

The ads launched May 2. Cain declined to comment on what markets the ads are running in and for how long they’ll be shown.


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