Safelite Promotes Windshield Repair, New Resin, Among Agents with Insurance Brochure
July 27, 2011

Safelite AutoGlass, which has been touting the strength of its new resin in recent months through both television commercials and press releases, also has developed a brochure on the subject specifically for insurance agents and commercial clients.

The brochure, titled “Windshield repair just became an even clearer choice,” describes the company’s repairs as “the world’s strongest and longest-lasting windshield repair solution,” and promotes the repair of “most chips and cracks up to six inches.”

Safelite spokesperson Melina Metzger says the brochure originally was developed in the spring, and is being distributed through by company’s accounts managers across the United States.

Safelite previously had advised™/AGRR™ magazine that the claims made in the commercial were based on testing done by an unidentified independent laboratory. The brochure identifies this laboratory as Detroit Testing Laboratory Inc., and says Safelite’s new resin—developed by parent company Belron earlier this year—was tested against “18 of the world’s leading repair resins and the six most common resins used in the United States.”

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