Windshield Repair Supplier Sends Letter to Customers About Safelite Resin
February 14, 2012

by Katie O'Mara,

Surface Dynamix sent a letter to its customers late last week alleging that Safelite’s claims about its windshield repair resin are “misleading and deceptive.” In the letter Surface Dynamix states that the “failure to release specifics regarding the lab used and competitor products leave their results suspect.”

“We sent the letter out to a variety of our customers and other people throughout the industry,” says Boyle, chief brand officer for Surface Dynamix. “We sent it to people that we know are impacted by what Safelite does and it was sent as a way to keep our customers informed.”

The letter goes on to say that the “industry’s major suppliers’ resins meet or exceed the technical requirements” and that the claims by Safelite that their resin outperforms every other widely used resin in the market is too ambiguous and could lead consumers to believe that suppliers and providers are using inferior products.

“I’ve been investigating this issue for a long time. It seems like no one wants to recognize this 500 pound gorilla in the room,” says Boyle. “I can see that Safelite is a big factor in the success of independent auto glass shops. I have had a couple of windshields repaired by Safelite. I observed the whole process from claims to the end and there were things that the technician was telling me that I thought were questionable. He thought I was a consumer.”

“We believe that in order to satisfy the requirements concerning substantiation or exaggeration, the fundamentally important point is to compare products on a ‘like for like’ basis,” Safelite company officials say in a written statement provided to™. “The independent testing confirms, using internationally accepted research methodologies, that on a ‘like for like’ basis, our resin will stay stronger for longer than other vehicle glass repair resins available in our market. Accordingly, we hold documentary evidence that proves our claims on an objective basis and does not exaggerate the results.”

This story is an original story by AGRR™ magazine/™. Subscribe to AGRR™ Magazine.
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