Size Does Matter, According to Safelite: Company Rolls Out New Marketing Campaign
April 04, 2013

by Jenna Reed,

Safelite AutoGlass recently launched a new TV advertising and radio campaign focused on what the company is calling "The Safelite Advantage."

In the new commercial one of its technicians points out that the company's large network allows its technicians to go to a customer just about anywhere.

"You think all auto glass companies can be there right wherever you need them? No. But Safelite can," says Julian Hankins, a technician from Charlotte, N.C., in the commercial.

He continues, "Whenever auto glass damage happens, it makes a difference who you choose. Only America's largest gives you the reliability of Safelite Advantage with over 5,000 mobile glass shops in all 50 states so we're always nearby … and our national guarantee covers you at home and on the road."

The new TV ads can be seen on national cable stations such as TBS, TNT, Fox News and CNN.

"We were able to repurpose some of the footage from 2012 advertising, while enhancing it for the Safelite Advantage campaign," says Melina Metzger, Safelite's public relations manager. "They are different from the previous spots as they explain why Safelite stands out in the industry."

When asked how long the campaign will run, Metzger said the company preferred not to share this information.

Also as a part of the new campaign, Safelite AutoGlass is rolling out several new changes over the next three to five years, including new black vans with new logos, new uniforms for its technicians and upgrades to its stores.

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