Tiny & Sons Auto Glass Takes New Approach to Advertising
April 2, 2012

by Katie O'Mara, komara@glass.com

Thinking outside the box is only second to the company’s passion for auto glass repair and replacement. Tiny & Sons Auto Glass in Pembroke, Mass., has made a name for themselves among television and radio regulars for the past 23 years. The company’s commercials take a new approach to catch the consumer’s attention—and maybe get a laugh or two while they are at it.

“You have to have a sense of humor in life,” says president James “Tiny” Brown. “Everybody has to show their personality to make an impact.”

The company has used classic auto glass disasters as comedic tales to catch the customer’s attention. Some commercials are even based around childhood memories from Tiny and his son, and company vice president, Peter Brown.

“Making people laugh and remembering what they did as kids is effective,” says Peter Brown. “We have one where a father and son are out fishing and the fish gets away at the car. The son ends up putting the fishing pole through the side window.”

In a recent television commercial Tiny & Sons spoofed the Tiger Woods scandal where the rear window of Woods’ vehicle was shattered with a golf club. The commercial features a woman using a variety of realistic and zany objects to crack the rear window. A disclaimer at the bottom of the screen read, “No tigers were hurt during the making of this commercial!”

Among Tiny & Sons other radio commercials they tell stories of broken glass due to everything from frozen ducks to hockey pucks.

“People do stupid things sometimes like using a shovel to clean the snow off a car,” says Peter Brown. “People tell us a lot of stories and we use those to base our commercials around. Our local station, WATD, helps us write up the stories for the air.”

To view more videos from Tiny & Sons visit the company’s YouTube channel.

This story is an original story by AGRR™ magazine/glassBYTEs.com™. Subscribe to AGRR™ Magazine.
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