UNITED KINGDOM Auto Windscreens Announces
Plans to Expand Under New Ownership by Insurer Group
March 25, 2011
Auto Windscreens, which is now part of Trifords Ltd., a division
of the Markerstudy Group, has now hired 250100 at its headquarters
and 150 at its 20 branches across the United Kingdom, according
to a statement from the company. The company, which had been placed
into administration February 14 and was rescued by an asset
buy on February 28, now has plans to expand to 35 locations
within the next two years.
Nigel Davies, who has
been named manager of the new business, says he is aiming is
to re-establish Auto Windscreens as a major national automotive
"Our new model allows managers in our network complete autonomy,
enabling them to guarantee prompt response times by managing their
team of technicians and controlling all stock requirements themselves,"
The company says it is back to offering 24/7 service, and, as they
gain new insurer contracts, they intend to respond to urgent inquiries
within two hours; handle at least 97 percent of all calls within
its call center; and will answer 85 percent of calls within 15 seconds.
"Our employees are instilled with the enthusiasm to provide
total customer satisfaction," adds Davies. "As part of
a large group, we are already benefiting from the support and communication
initiatives that all other Markerstudy Group employees enjoy, such
as Talent Recognition, Red Letter Day points, Company Hero, monthly
magazine, and weekly updates from myself. Clear communications from
group CEO Kevin Spencer are considered key in integrating the new
The Markerstudy Group is "a privately owned composite financial
services organization that owns several insurer divisions,"
according to its website. In the latest statement from the newly
revived company-now nearly a month into its new ownership-the company
points out that there are benefits to this new partnership.
"Being part of an insurance group, there is a greater understanding
of the key issues faced by a supplier," writes the company.
"First and foremost, service is key."
One United Kingdom auto glass business owner, who requested anonymity,
offered the following perspective on the new ownership of Auto Windscreens.
"The purchase of a windscreen company by an insurer is a first
to my knowledge and only similar to the tie-up was between Auto
Windscreens and Aviva Insurance, where they both had the same parent
company," he says. "[In that situation] from what we could
see it was an uneasy alliance with no real grass roots integration
between the companies as they both tried to keep some corporate
distance, which meant that Aviva was dealing with [Belron-owned]
AutoGlass and others at a time when they could have been maximizing
savings by keeping work in-house under the group umbrella."
However, the same source says that Markerstudy is a small company
compared to Aviva, which claims to the largest insurer in the United
Kingdom and the sixth largest in the world.
"Auto Windscreens didn't seem to have the capacity or coverage
to devote to this alliance for some reason and what could have been
a really strong alliance, which gave major benefits to both parties,
just never happened for some reason," he says. "Markerstudy
is a minnow in the United Kingdom marketplace and is certainly dwarfed
There would be no way Markerstudy could support
Auto Windscreens with work."
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