Ford Looking to Luxury Lines

At a presentation to investors and analysts in New York this week, senior members of Ford Motor Co.'s management said the company expects to make money on its vehicle production sales this year and that much of the improvement (It lost money selling vehicles last year.) will come from its Premier Automotive Group, the European-based luxury part of its stable.

This means the Detroit-based company expects more from its Volvo, Land Rover, Jaguar, and Aston Martin units. And, of course, if the company sells more of these in the U.S. then down the road there will be more glass that will need to be replaced or repaired for these brands.

On the American front, the company will be offering three Ford, Mercury, and Lincoln mid-size sedans this year to expand its choices for consumers in this market segment where it has not been a player.

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