Latest Safelite Commercial Focuses on Broken Sidelites
June 22, 2011
The latest television commercial from Safelite AutoGlass focuses on sidelites, rather than windshield repair and replacement as most of its commercials have in the past.
“We felt it was important that consumers know that Safelite AutoGlass replaces all vehicle glass, not just windshields,” says company spokesperson Melina Metzger.
The commercial features a technician, Aaron, who describes a situation in which a couple awoke to find their front right sidelite had been shattered, and calls Safelite to replace the glass (click on the video below to view).
The commercial says Safelite has "more sidelites and windshields available than any other company," and focuses on the company’s national lifetime warranty.
According to Metzger, the commercial “is running nationally on a number of major network and cable channels.”
The campaign has just a few days left. “This is the last week for the campaign, and we’ve been pleased with the results,” she adds.
How often does your company encounter sidelite replacements? Please e-mail firstname.lastname@example.org.