Tag Archives: advertising

Part 2: To Retarget or Not to Retarget?

Marketing makes the business world turn round the sun every day. How else can you get information out about your business in an age when digital is king? Email services are available so that when customers simply click on your … Continue reading

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Marketing Strategy Targets—and Retargets — Potential Customers

Visit Safelite’s website and you just might become a target, or rather a retarget, of the auto glass giant. Visitors to Safelite AutoGlass’ website may have noticed they may receive automatic emails for glass services within a few days of … Continue reading

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Meet Chip—Marketer—and Mascot—Extraordinaire

Once John Perkins, president of Genuine Auto Glass in Seattle, Wash., decided he wanted to create a company mascot, he shared his idea with vice president/general manager Jeff Crane. Crane pulled out a napkin, drew an original draft and sent … Continue reading

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