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Tag Archives: Donna Braden
What do you do with your windshield pallets? Jack’s Glass in Northampton, Pa., has come up with a holiday marketing strategy for those wooden crates that saves the company money while giving something back to customers, says Donna Braden, president.
Three years after purchasing North Andover, Mass.-based Giant Glass Co., Safelite AutoGlass is moving to co-brand its name with the company. Prior to this, Giant Glass’ five locations continued to operate under the existing name, and Safelite rebranded its Falmouth, Mass., store into the Boston brand. Down the road could Safelite phase out the Giant Glass name and market the stores solely under the Safelite AutoGlass moniker? It wouldn’t be the first time, according to those in the industry.
“They [Safelite] still try to take the job and steal the work,” says East Coast Auto Glass owner Paul Huot, though a new law anti-steering law has passed in the state.