Tag Archives: Yelp

TODAY’S BLOG: Yelp Helps

“I learned in a recent roundtable discussion with a group of retailers that they don’t like the online service Yelp. They don’t like that you can pay people to write good reviews for your company to get a higher ranking. They don’t like that the competitor down the street can pose as a customer, write a bad review in a matter of seconds and potentially tarnish your reputation. But as I learned the day before this seminar, people do Yelp for help, so don’t write off this service just yet.” —Tara Taffera

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Appellate Court: Yelp’s “Manipulation of User Reviews Not Harmful” to Small Businesses

Several small business owners, including an auto repair shop, filed a lawsuit against Yelp claiming the company “extorted or attempted to extort advertising payments from them by manipulating user reviews and penning negative reviews of their businesses in violation of California state law.” After the lower court dismissed the complaint, the business owners appealed the decision to the Ninth Circuit Court. The appellate panel of judges agreed with the lower court’s decision. Three automotive glass company owners, meanwhile, disagree with the court’s decision.

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